Season 1

Making Electronics Better
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Anna-Katrina Shedletsky is co-founder and CEO of Instrumental. Her problem: How do you make electronics manufacturing more efficient and less wasteful? 

Anna started her career as a design engineer at Apple. It was her job to visit the factory when a new device was about to go into production and try to figure out all of the potential manufacturing problems that might arise.

She realized this was an almost impossible task that relied on hope and luck -- and that it led to an incredibly inefficient and wasteful manufacturing process.

So she started a new company, Instrumental, to try to come up with a better way to figure out what's likely to go wrong, and how to fix it.