Announcing “PushNik,” A Premium Subscription Program

We are excited to announce PushNik, a premium audio content subscription that will launch with Apple Podcasts Subscriptions when the platform debuts worldwide in May 2021. Pushkin Industries is known for its chart-topping, thoughtful podcasts, including Revisionist History hosted by Pushkin co-founder and President Malcolm Gladwell, The Happiness Lab with Dr. Laurie Santos, Against the Rules with Michael Lewis, The Last Archive with Jill Lepore, Cautionary Tales with Tim Harford, Broken Record, and the recent #1 Apple Podcasts hit Lost Hills.

“The advertising model has fueled a huge burst of creative output and will always be important to podcasting,” said Pushkin Industries CEO Jacob Weisberg. “But Malcolm and I have always believed that paid content – whether it be through membership programs or single purchase products like audiobooks – are what independent creators like us need to succeed and thrive over the long term.” 

At launch, the benefits of a PushNik membership include:

  • Ad-free listening across the catalog of independently produced Pushkin podcasts, including Revisionist History, The Happiness Lab, and Against the Rules.
  • Extended “Producer’s Cut” episodes from the Broken Record archive, including iconic interviews with legendary host Rick Rubin. 
  • The first in a series of “Where are They Now?” episodes from Against the Rules, in which Michael Lewis and his producers catch up with key figures from the show’s first two seasons.
  • Weekly news roundups from Deep Background host and Harvard Law professor Noah Feldman, including his analysis on important Supreme Court decisions. 

Over time, PushNik subscribers — “PushNiks” — will also have access to:

Much-anticipated next seasons of Revisionist History, The Happiness Lab with Dr. Laurie Santos and Against the Rules with Michael Lewis are scheduled to premiere later this year, and the Pushkin content calendar also includes: 

  • The Bomber Mafia. Inspired by several episodes from the fifth season of Revisionist History, The Bomber Mafia is Gladwell’s next audiobook, which expands on these episodes and has been produced intentionally for the audiobook format. The Bomber Mafia is available beginning April 27.
  • The Last Archive. Harvard professor and New Yorker staff writer Jill Lepore's podcast returns April 29 for a second season exploring the evolution of doubt over the course of the 20th century.  
  • A Slight Change of Plans. A new interview show hosted by Dr. Maya Shankar about how to navigate change premiering May 20.
  • Be Antiracist with Ibram X. Kendi. The esteemed writer and scholar dissects the policies that contribute to racial inequity and social injustice in this co-production with iHeartMedia premiering June 9. 

Monthly subscriptions to PushNik will cost just $4.99 per month, and the introductory annual membership costs $39.99 per year. Annual memberships will increase to $49.99 per year in August. Pushkin shows will continue to remain free with ads on Apple Podcasts and other podcast platforms.

"Podcasting totally changed my approach to storytelling," said Gladwell. "When I heard about Apple Podcasts Subscriptions, it was another mind shift. Our producers and I have so many ideas that don't fit into existing models but will now have an outlet. This is a big step forward in the evolution of the audio content business." 

"Podcasting exists today because of Apple," added Weisberg. "Now they're stepping up to help us connect more deeply with our listeners and build a healthy business."