Business History Ida Tarbell: The “Muckraker” Who Beat John D Rockefeller and Big Oil

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At a time when women couldn’t vote or freely enter the workplace, Ida Tarbell took on the richest man in America and triumphed. Ida grew up in the Pennsylvania oil fields of the 1870s, and saw how John D Rockefeller and his company Standard Oil bought or bullied independent firms. Ida’s neighbors and even her own father were in Rockefeller’s sights.     

In adulthood, Ida joined a new movement in journalism. She was a “muckraker” – looking to dig up dirt on the greedy and unscrupulous monopolies of the Gilded Age. She wrote a 19-part investigation of Standard Oil that became a nationwide hit and forced the US government to act and break Rockefeller’s empire apart. 

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The Hosts

Jacob Goldstein

Jacob Goldstein spent more than a decade as co-host of the Planet Money podcast. He's also the author of the book Money: The True Story of a Made-Up Thing, which the New…

Robert Smith

Robert Smith, co-host of the Business History podcast, is a Professor of Journalism at Columbia University and contributing host of NPR's Planet Money where he tells stories about how the…