Business History The Widow Who Ruled the Champagne World

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Running a wine business in Napoleonic France wasn’t easy. Constant wars meant naval blockades stopped you exporting your wares and invading armies might loot your cellars. But it was even harder for women – who were forbidden to run companies.

None of this stopped Barbe-Nicole Clicquot. When her husband died, she used a loophole that allowed widows to be entrepreneurs. Naming her Champagne brand after herself – Veuve Clicquot – the “Widow Clicquot” pioneered innovations in production and marketing that transformed the entire industry.

Write to us at businesshistory@pushkin.fm

The Hosts

Jacob Goldstein

Jacob Goldstein spent more than a decade as co-host of the Planet Money podcast. He's also the author of the book Money: The True Story of a Made-Up Thing, which the New…

Robert Smith

Robert Smith, co-host of the Business History podcast, is a Professor of Journalism at Columbia University and contributing host of NPR's Planet Money where he tells stories about how the…