Tim Harford
Tim Harford’s long-running column in the Financial Times, “The Undercover Economist,” reveals the economic ideas behind everyday experiences. His first book, The Undercover Economist, was published in 30 languages and sold…
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Inventor Franz Reichelt wants to test his novel “parachute suit” from as tall a structure as possible – and the Eiffel Tower seems ideal. Previous trial runs used a mannequin strapped to the chute and have not ended well. Despite this, his plan is to make the Eiffel Tower jump himself. Can he be persuaded to see sense?
Self-experimentation – particularly in the field of medicine – has a long and checkered history. Can we learn anything useful from such unorthodox experiments, or are they reckless acts of egotism and hubris?
Tim Harford’s long-running column in the Financial Times, “The Undercover Economist,” reveals the economic ideas behind everyday experiences. His first book, The Undercover Economist, was published in 30 languages and sold…