Cautionary Tales Adidas v Puma: A Battle of Boots and Brothers

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Adi and Rudi Dassler made sports shoes together – until a feud erupted between them. They set up competing companies, Adidas and Puma, and their bitter rivalry divided the sporting world, their family and even the inhabitants of their home town. 

The Dassler clan turned bickering into an art form – even drawing the likes of soccer legend Pele into their dispute. But did the brilliant fires of hatred produce two world-class companies, or was it a needless distraction from the Dasslers’ love for their craft?    

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The Host

Tim Harford

Tim Harford’s long-running column in the Financial Times, “The Undercover Economist,” reveals the economic ideas behind everyday experiences. His first book, The Undercover Economist, was published in 30 languages and sold…