Tim Harford
Tim Harford’s long-running column in the Financial Times, “The Undercover Economist,” reveals the economic ideas behind everyday experiences. His first book, The Undercover Economist, was published in 30 languages and sold…
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Dick and Mac are content with their lives: they enjoy making burgers by day and stargazing by night. Ray Kroc is a workaholic chasing success at any cost. When the brothers’ relaxed approach to business collides with Kroc’s ruthless ambition it will birth one of the world’s best-known brands. This is the story of two very different approaches to making hamburgers – and two very different approaches to making money.
For a full list of sources, see the show notes at timharford.com
The Host
