Tim Harford’s long-running column in the Financial Times, “The Undercover Economist,” reveals the economic ideas behind everyday experiences. His first book, The Undercover Economist, was published in 30 languages and sold…
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Sir Clive Sinclair was a computer whizz and business mogul to rival Steve Jobs or Bill Gates. He was a visionary who could do no wrong… until he tried to launch an electric vehicle.
The C5 “electrically assisted pedal cycle” doesn’t seem so outlandish to us now… but 1985 just wasn’t ready for the “aerodynamic bathtub” on wheels. Sir Clive was ridiculed and his business ruined. How did it all go so wrong?