Jill Lepore
Jill Lepore is the David Woods Kemper Professor of American History and Affiliate Professor of Law at Harvard University and a staff writer for The New Yorker, where she writes about politics,…
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In 2008 Tesla Motors launched its first car, the completely electric Roadster. Tesla was a great story — something genuinely new, an engineering marvel. Musk became a media darling, on the cover of countless magazines under headlines like ‘Elon Musk, AKA Tony Stark, Wants to Save the World’. Within the logic of Muskism, talking about saving the world was a business strategy, a way to sell cars without ads. Why did so many people buy what Musk was selling?
The Host
