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Genchi Genbutsu is a Japanese philosophy that means “go and see for yourself.” Follow Malcolm Gladwell as he takes his car obsession to a new level, traveling to Japan to discover firsthand what makes the Lexus approach so unique. Brought to you by Lexus and Pushkin Industries.

Most Recent Episode

The Roof Comes Off

In this final episode, Malcolm explores the intricacies of one of the world’s most advanced driving simulators, and revisits Mark Levinson to discover the difference between listening to music and…


Step into audiophile nirvana at the headquarters for Mark Levinson audio systems. In speaking to their experts--or boffins, if you will--Malcolm learns that replicating the performance of a $300,000 audio…


It takes 25 years to perfect the art of driving. That’s why there are only two master Lexus drivers. Head to one of the most secretive test tracks in the…

Composure and Elation

Find out what the Lexus engine note has in common with one of the most famous movie soundtracks of all time as Malcolm breaks down the instrumentation, resonance and frequencies…

Never Boring

When Akio Toyoda hears from a journalist that the Lexus brand is “boring,” he challenges the team to create a sports coupe to defy expectations, all the way down to…


Follow Malcolm Gladwell, a self-described car nut, to Lexus headquarters in Japan. There he discovers cars covered in fur; why flowers are essential to engineering; and how a motion as…

Introducing: Go and See

From Lexus and Pushkin Industries, Go and See is a six-part series about Malcolm Gladwell’s experience in Lexus’s customer-focused, hospitality-driven culture. Episode 1 drops March 5.--This podcast is brought to…

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