Malcolm Gladwell is president and co-founder of Pushkin Industries. He is a journalist, a speaker, and the author of six New York Times bestsellers including The Tipping Point, Blink, Outliers,…
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The one song The King couldn’t sing.
Elvis Presley returned from his years in the army to record one of his biggest hits, “Are You Lonesome Tonight?” But he could never quite get the lyrics right. Why? Revisionist History puts the King of Rock and Roll on the couch.
- ‘Twelve Ways to Say “Lonesome”: Assessing Error and Control in the Music of Elvis Presley’ By Alan C. Elms & Bruce Heller