Malcolm Gladwell is co-founder of Pushkin Industries and host of the hit podcast Revisionist History. He is a journalist, a speaker, and the author of several New York Times bestsellers including The Tipping…
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What if you could design any experiment you wanted? Without worrying about money, ethics, logistics, or even the laws of nature? Revisionist History kicks off the season by giving some of the world’s smartest scientists a magic wand to create the experiment of their dreams. We hear about the best twins study ever, how to test the effects of iPhone vs Blackberry, and a bizarre plan to get Americans into shape. For a transcript of this episode, click here.
Interviewed in this episode: Stella Volpe, Joyce Bennenson, Adam Alter, David Epstein, Nancy Segal.
You can now stream episodes and watch bonus video content on Malcolm Gladwell’s YouTube channel!