Malcolm Gladwell is president and co-founder of Pushkin Industries. He is a journalist, a speaker, and the author of six New York Times bestsellers including The Tipping Point, Blink, Outliers,…
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What if you could design any experiment you wanted? Without worrying about money, ethics, logistics, or even the laws of nature? Revisionist History kicks off the season by giving some of the world’s smartest scientists a magic wand to create the experiment of their dreams. We hear about the best twins study ever, how to test the effects of iPhone vs Blackberry, and a bizarre plan to get Americans into shape. For a transcript of this episode, click here.
Interviewed in this episode: Stella Volpe, Joyce Bennenson, Adam Alter, David Epstein, Nancy Segal.
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