Malcolm Gladwell is president and co-founder of Pushkin Industries. He is a journalist, a speaker, and the author of six New York Times bestsellers including The Tipping Point, Blink, Outliers,…
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A century ago, a mysterious and disfiguring disease was finally cured by an experiment in Akron, Ohio . . . with a condiment. We ask: it is time to return to Akron, and try the same trick again? Ay, oh, way to go, Ohio. For a transcript of this episode, click here.
Interviewed in this episode: Michael Zimmerman, Jim Feyrer, Sema Segair.
Special thanks to: Margaret Burzynski-Bays at the University Hospital Cleveland Archives, to the Cargill team in St. Clair, Michigan, the home of Diamond Crystal salt, and to comedian and musician Dave Hill.
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Letter given to Akron students to take home to their parents, courtesy of University Hospital Cleveland Archives.
Letters between David Cowie and Diamond Crystal Salt, courtesy of Bentley Historical Library
Diamond Crystal Internal Memo on Iodized Salt, courtesy of Diamond Crystal Archives
Diamond Crystal Stabilized Iodized Salt Brochure, courtesy of Diamond Crystal Archives