What’s Your Problem? From Impossible Burgers to Fake Steak

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Pat Brown is the founder of Impossible Foods. Pat’s problem is this: How can you make meat without animals?

Pat’s goal isn’t to make better burgers for vegetarians; he wants to sell to meat eaters. To succeed, he’ll have to figure out how to make fake meat that is at least as good — and as cheap — as the real thing.

This is the second episode of What’s Your Problem’s four-part series on the future of food. 

The Host

Jacob Goldstein

Jacob Goldstein spent more than a decade as co-host of the Planet Money podcast. He's also the author of the book Money: The True Story of a Made-Up Thing, which the New…