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Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media?

In this episode, Mark explains:

  • How SharkNinja finds product ideas
  • The tradeoffs at the heart of product development
  • How the Ninja Creami became a viral hit
  • Why some products fail and others succeed.

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The Host

Jacob Goldstein

Jacob Goldstein spent more than a decade as co-host of the Planet Money podcast. He's also the author of the book Money: The True Story of a Made-Up Thing, which the New…