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Caspar Coppetti is the co-founder of On, a company that makes athletic shoes. Caspar’s problem is this: How can you sell tens of millions of shoes a year — and then take them all back, to turn them into new shoes?

The company’s latest bid to attract new customers? A shoe subscription service.

The Host

Jacob Goldstein

Jacob Goldstein spent more than a decade as co-host of the Planet Money podcast. He's also the author of the book Money: The True Story of a Made-Up Thing, which the New…