Eddie Alterman is the Chief Brand Officer for Hearst Autos where he works to shape editorial strategy for Hearst's automotive brands, including Car and Driver, Road & Track, Bring a Trailer, and Autoweek.…
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The Porsche 928 was meant to replace the Porsche 911. Instead, it cemented the 911 as the Porsche icon. In this episode, Eddie investigates why the incredibly great Porsche 928 failed so spectacularly, and was never able to win the hearts and minds of the Porsche faithful.