Story of the Week A Visit to Dr. Bronner’s Magic Soap Factory

Listen On:

  • Apple Podcasts
  • Spotify
  • Apple Podcasts
  • Spotify

Join Pushkin+

Gain access to ad-free versions of 20+ podcasts from the Pushkin library along with exclusive bonus episodes and other member benefits.

The history of Dr. Bronner’s soap is even crazier than the famously crazy writing on the side of a Dr. Bronner’s soap bottle. The company was founded by a man who escaped from a mental asylum. Now it is the top-selling natural soap brand in North America. How did this happen? Carrie Battan paid their headquarters a visit to find out.

You can read Carrie Battan’s GQ story, “Is Dr. Bronner’s the Last Corporation With a Soul,” here.

The Host

Joel Stein

Joel Stein, host of the Story of the Week podcast, has been a journalist for 25 years, including 20 at Time magazine where he wrote 22 cover stories. Stein has…